This is for you if:

  • You’ve no idea how to make family photography profitable or where to start with pricing and packages. You might have created a family photography package but hardly anyone buys it.

  • You’ve seen a lot of cheesy family photography and don’t want to ‘sell out’ or compromise your artistic vision and creativity but you're doubtful that others will want to buy the kind of family photography you want to shoot

  • You hate selling and worry that family photography means relying on cringeworthy in-person sales consultations with piles of tacky sample products

  • You'd like practical advice on how to elevate your family images artistically using light and composition in creative ways, whilst capturing genuine moments, relationships and emotion

  • You'd like to have slick, effective systems and workflows in place to support you and your clients throughout the whole process, including a simple, effective online sales system

  • You’d love more family photography work but struggle with the 'business' side of photography and are stuck for ideas on how to market yourself

  • You’re less confident working with certain age groups of children and aren't sure how to adapt your approach to get the best results from different ages

  • You’re unsure how family photography would sit alongside your current photography brand and how you can adapt this to include families too

  • You'd like to know how to avoid and troubleshoot common problems experienced on shoots

  • You're a wedding photographer but you’re burnt out and exhausted, desperate for more weekends off, more sociable hours and flexibility, less stress and travel and more time at home with your own loved ones

NB: If you previously purchased The Roost

This course was previously part of The Roost family photography course

The Roost family photography course is no longer available. It was broken down into 3 separate trainings (Cheese-Free Zone, Keep It Together & Soulful Sales) and updated for 2023. Therefore, if you've previously purchased The Roost, please do not buy this! Drop me an email on [email protected] and I will happily give you access to this course for free :)

Testimonials

"A whole lot more time and money"

Dan Waters

"I’m getting more enquiries, more bookings and my average profit per photoshoot has increased! It’s early days but it looks like my annual profit for families is likely to become 33-50% higher and a lot easier and more fun! I’m sitting here with more bookings in the calendar than I would ever normally have in winter, no delays in payment, no editing to do except yesterday’s photoshoot, no IPS or product ordering hanging over my head… and a whole lot more time and money."

"I'm now earning at least 50% more than before, and in some cases double"

Joanna Yates

“I’m now booking a lot more family shoots and overall earning probably at least 50% more than I was before, and in some cases double. The best workshop I’ve done in terms of clear advice and practical learnings; I came away knowing exactly what my next steps should be.”

"I’ve at least doubled what I’d have made from this shoot if I’d not done the course!!!”

Andy Hudson

“I just made a sale of £1,175!!!!!! I can’t believe it, literally gobsmacked. If anyone ever wanted to know why this course is amazing value for money, that’s it right there!!! I’ve at least doubled what I’d have made from this shoot if I’d not done the course!!!”

"This is where I send any photographer to find their voice in family photography"

Ange Ward-Brown

"The best bootcamp for making family images that you could ask for. This course is where I send any photographer, new or established, to find their voice in family photography, and learn all the strategies & skills needed to make it a profitable endeavour, while retaining all the heart needed for such a special thing."

"Full of gold dust"

Ash Davenport

“Full of gold dust. It would take you years to learn what Anna teaches you in one day. Since doing this course I’ve seen a real improvement in converting shoots into real cash! It’s well worth the investment and you will earn that back in your first shoot!”

"The difference between me procrastinating about this forever and actually getting the wheels in motion"

Lyndsey Goddard

“Having run a wedding photography business for over 10 years, the thought of venturing into family photography was exciting and yet daunting. Having Anna’s expert guidance, experience, and support via the Roost course was the difference between me procrastinating about it forever and actually getting the wheels in motion. Whether you're a novice photographer or have years of experience, this course is suited to you. I can’t recommend Anna highly enough.”

"Just do it, you won’t regret it!"

Rik Pennington

“Anna is undoubtedly one of the UK’s top family photographers and this is such a thorough and comprehensive course that it’s a must for any aspiring family photographers. I can’t recommend it highly enough and can’t think of a single aspect of running a business that isn’t covered, from branding and marketing, to composition and interacting with your subjects through to pricing and after sales. Just do it, you won’t regret it!"

"You answered all my questions without me even having to ask”

Jess Yarwood

“Fantastic course and Anna you answered all my questions without me even having to ask.”

"The best photography education I’ve invested in"

Charlotte Hueso

“The best photography education I’ve invested in. I’ve now got a clear plan of action thanks to Anna’s stellar guidance. Anna is warm, funny and approachable. She knows her stuff, teaches from experience and speaks from the heart.”

"This course has been a game-changer"

Steven Rooney

“This course has been a bit of a game-changer for me. Having come from weddings where everything is sold up-front, I was really struggling to get to grips with a different way of sales and maximising income and profit. It didn’t disappoint. It's made me think differently about this side of my business and changed the way that I worked in terms of booking sessions and after-sales. It’s had a huge impact on the way I feel about my work as well as giving me a platform from which to make more money through family photography.”

What's included

There are 3 core elements to running a successful family photography business: taking great pictures, working well with people and ensuring that you're profitable. This bundle covers all three of them

  • CHEESE-FREE ZONE: Making strong images

    The value of family photography // Finding your own family photography style // Essential equipment & kit // Ingredients of a great photo // How to find + use great light in family homes & outdoors // How to make creative use of composition, location, background + environment in family homes & outdoors // How to capture genuine moments, relationships + emotion // My favourite family photography prompts // RAW, unculled walkthroughs of two of my own family shoots, one indoors with a young baby, one outdoors with older kids

  • KEEP IT TOGETHER: Working with families

    Managing expectations // How to prepare your families for the shoot with vital welcome materials // Differences in approach when photographing different age groups // How to look after your families, work harmoniously with them & ensure they enjoy the shoot // Format of a typical shoot // Troubleshooting common problems // Aftercare // How to create your own welcome guide and questionnaire

  • SOULFUL SALES: Pricing, marketing & sales

    An online, remote family photography sales process for people who don’t like to sell! // How to choose your products // How to set up profitable family photography packages + pricing // Setting up the tech // Audience growth // Marketing tactics that work particularly well for family photography

The Shutterhood

A year's access to this bundle of all 3 courses is included for free in The Shutterhood, my 12 month program to get your photography business growing and thriving. In there, you'll also have access to weekly coaching calls with me, image critiques, a supportive community and much more - check it out!

NOTE: Access to all Library trainings is a perk of joining The Shutterhood. The cost of any previously purchased Library courses such as this cannot be redeemed against the cost of joining The Shutterhood. The Shutterhood contains an ever-increasing number of trainings and a huge amount of additional exclusive courses, resources and support (some outlined above) that far exceed the combined value of all Library trainings.