SOULFUL SALES
A step by step online family photography pricing and sales system perfect for people who don’t enjoy selling. Learn how to price, package, market and profitably sell your family photography without the need for in-person sales.
This is for you if:
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You'd like to earn more money from family photography in a way that feels comfortable, without any sleazy sales or marketing tactics
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You’d love to book more family shoots but struggle with the 'business' side of photography and don't know the most effective marketing strategies to get more family photography clients
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You worry that family photography means relying on in-person sales consultations with piles of sample products and you really don't want to do this
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You don't enjoy selling and would love to know a simple system where all selling and ordering is largely automated and can be done remotely, entirely online
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You’ve no idea how to make family photography profitable or where to start with pricing and packages
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You've knocked up a simple, all-inclusive family photography package but hardly anyone buys it
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You're not earning enough from family photography and need to increase your income and make it more consistent
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You're overwhelmed by all the different product options out there and don't know which ones to sell
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You're a wedding photographer but you’re burnt out and exhausted, desperate for an alternative stream of income that involves more weekends off, more sociable hours and flexibility, less stress and travel and more time at home with your own loved ones
NB: If you previously purchased The Roost
This course was previously part of The Roost family photography course
The Roost family photography course is no longer available. It was broken down into 3 separate trainings (Cheese-Free Zone, Keep It Together & Soulful Sales) and updated for 2023. Therefore, if you've previously purchased The Roost, please do not buy this! Drop me an email on [email protected] and I will happily give you access to this course for free :)
Testimonials
"A whole lot more time and money"
"I’m getting more enquiries, more bookings and my average profit per photoshoot has increased! It’s early days but it looks like my annual profit for families is likely to become 33-50% higher and a lot easier and more fun! I’m sitting here with more bookings in the calendar than I would ever normally have in winter, no delays in payment, no editing to do except yesterday’s photoshoot, no IPS or product ordering hanging over my head… and a whole lot more time and money."
"I'm now earning at least 50% more than before, and in some cases double"
“I’m now booking a lot more family shoots and overall earning probably at least 50% more than I was before, and in some cases double. The best workshop I’ve done in terms of clear advice and practical learnings; I came away knowing exactly what my next steps should be.”
"I’ve at least doubled what I’d have made from this shoot if I’d not done the course!!!”
“I just made a sale of £1,175!!!!!! I can’t believe it, literally gobsmacked. If anyone ever wanted to know why this course is amazing value for money, that’s it right there!!! I’ve at least doubled what I’d have made from this shoot if I’d not done the course!!!”
"Learn all the strategies & skills needed to make it profitable"
“Anna is a wise owl who is brim full of knowledge, and she shows up for her course students consistently and generously. The course guides you through pricing and selling yourself in a way that is reasonable and suits your character. It is where I send any photographer, new or established, to find their voice in family photography, and learn all the strategies & skills needed to make it a profitable endeavour, while retaining all the heart needed for such a special thing."
"Full of gold dust"
“Full of gold dust. It would take you years to learn what Anna teaches you in one day. Since doing this course I’ve seen a real improvement in converting shoots into real cash! It’s well worth the investment and you will earn that back in your first shoot!”
"A huge time-saver"
“Anna is the absolute mastermind of running a family photography business. Her approach is the perfect counterbalance to an in-person sales model. She’ll take you through her online sales process, a huge time saver in itself. By the end you’ll come away being able to run a transparent, ethical and fully sustainable business.”
"Gems of advice"
“I first started shooting portraits over 10 years ago, but since I started photographing weddings they have taken a back seat. I was keen to get shooting more family photography again, but wasn’t really sure where to start. I’m confident in the shooting side of family photography, but still discovered gems of advice. My main aim was to learn more about gaining new leads, pricing my products / services and providing a more professional family shoot service. The course has really helped me achieve my goals. I’ve really enjoyed putting Anna’s advice and help into practice and am shooting more portrait sessions than ever!”
"You answered all my questions without me even having to ask”
“Fantastic course and Anna you answered all my questions without me even having to ask.”
"The best photography education I’ve invested in"
“The best photography education I’ve invested in. I’ve now got a clear plan of action thanks to Anna’s stellar guidance. Anna is warm, funny and approachable. She knows her stuff, teaches from experience and speaks from the heart.”
"This course has been a game-changer"
“This course has been a bit of a game-changer for me. Having come from weddings where everything is sold up-front, I was really struggling to get to grips with a different way of sales and maximising income and profit. It didn’t disappoint. It's made me think differently about this side of my business and changed the way that I worked in terms of booking sessions and after-sales. It’s had a huge impact on the way I feel about my work as well as giving me a platform from which to make more money through family photography.”
Course curriculum
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IMPORTANT INFORMATION
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Private student Facebook group
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Workbooks
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01 - Introduction (05:27)
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02 - Why I don't do in-person sales (11:54)
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03 - So what sells the photos? (06:53)
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04 - IPS: the good bits (17:29)
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05 - Pulling it all together: my system (11:44)
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06 - Products (15:43)
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07 - Don't shoot and burn (09:04)
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08 - The solution: split it up (04:43)
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09 - Session fee (17:18)
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10 - Packages (36:03)
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11 - Example packages: mine over the years (09:36)
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12 - Tech (05:31)
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13 - Audience growth (01:48)
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14 - Marketing: the big hitters (30:21)
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More family photography trainings
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About this course
- 18 lessons
- 3 hours of video content
Family Photography Bundle
This course is available as part of this discounted bundle, which also includes the other two essential elements of running a succesful family photography business
The Shutterhood
A year's access to this course (and all others in the Family Photography Bundle) is included for free in The Shutterhood, my 12 month program to get your photography business growing and thriving. In there, you'll also have access to weekly coaching calls with me, image critiques, a supportive community and much more - check it out!
NOTE: Access to all Library trainings is a perk of joining The Shutterhood. The cost of any previously purchased Library courses such as this cannot be redeemed against the cost of joining The Shutterhood. The Shutterhood contains an ever-increasing number of trainings and a huge amount of additional exclusive courses, resources and support (some outlined above) that far exceed the combined value of all Library trainings.
