This is for you if:

  • You're not earning enough from family photography and need to increase your income and make it more consistent and profitable

  • You don't enjoy selling and would love to know a simple system where all selling and ordering is largely automated and can be done remotely, entirely online

  • You've knocked up a simple, all-inclusive family photography package with all the digitals but hardly anyone buys it

  • You struggle with the 'business' side of things and want to learn comfortable, effective, non-sleazy marketing and sales strategies to get more family photography clients

  • You're a wedding photographer but you’re burnt out and exhausted, desperate for an alternative stream of income that involves more weekends off, more sociable hours and flexibility, less stress and travel and more time at home with your own loved ones

  • You worry that family photography means relying on in-person sales consultations with piles of sample products and you really don't want to do this

  • You’ve no idea where to start with creating profitable family photography pricing and packages

  • You're overwhelmed by all the different product options out there and don't know which ones to sell

NB: If you previously purchased The Roost

This course was previously part of The Roost family photography course

The Roost family photography course is no longer available. It was broken down into 3 separate trainings (Cheese-Free Zone, Keep It Together & Soulful Sales) and updated for 2023. Therefore, if you've previously purchased The Roost, please do not buy this! Drop me an email on [email protected] and I will happily give you access to this course for free :)

Testimonials

"A whole lot more time and money"

Dan Waters

"I’m getting more enquiries, more bookings and my average profit per photoshoot has increased! It’s early days but it looks like my annual profit for families is likely to become 33-50% higher and a lot easier and more fun! I’m sitting here with more bookings in the calendar than I would ever normally have in winter, no delays in payment, no editing to do except yesterday’s photoshoot, no IPS or product ordering hanging over my head… and a whole lot more time and money."

"I'm now earning at least 50% more than before, and in some cases double"

Joanna Yates

“I’m now booking a lot more family shoots and overall earning probably at least 50% more than I was before, and in some cases double. The best workshop I’ve done in terms of clear advice and practical learnings; I came away knowing exactly what my next steps should be.”

"I’ve at least doubled what I’d have made from this shoot if I’d not done the course!!!”

Andy Hudson

“I just made a sale of £1,175!!!!!! I can’t believe it, literally gobsmacked. If anyone ever wanted to know why this course is amazing value for money, that’s it right there!!! I’ve at least doubled what I’d have made from this shoot if I’d not done the course!!!”

"Learn all the strategies & skills needed to make it profitable"

Ange Ward-Brown

“Anna is a wise owl who is brim full of knowledge, and she shows up for her course students consistently and generously. The course guides you through pricing and selling yourself in a way that is reasonable and suits your character. It is where I send any photographer, new or established, to find their voice in family photography, and learn all the strategies & skills needed to make it a profitable endeavour, while retaining all the heart needed for such a special thing."

"Full of gold dust"

Ash Davenport

“Full of gold dust. It would take you years to learn what Anna teaches you in one day. Since doing this course I’ve seen a real improvement in converting shoots into real cash! It’s well worth the investment and you will earn that back in your first shoot!”

"A huge time-saver"

David Jenkins

“Anna is the absolute mastermind of running a family photography business. Her approach is the perfect counterbalance to an in-person sales model. She’ll take you through her online sales process, a huge time saver in itself. By the end you’ll come away being able to run a transparent, ethical and fully sustainable business.”

"Gems of advice"

Adam Riley

“I first started shooting portraits over 10 years ago, but since I started photographing weddings they have taken a back seat. I was keen to get shooting more family photography again, but wasn’t really sure where to start. I’m confident in the shooting side of family photography, but still discovered gems of advice. My main aim was to learn more about gaining new leads, pricing my products / services and providing a more professional family shoot service. The course has really helped me achieve my goals. I’ve really enjoyed putting Anna’s advice and help into practice and am shooting more portrait sessions than ever!”

"You answered all my questions without me even having to ask”

Jess Yarwood

“Fantastic course and Anna you answered all my questions without me even having to ask.”

"The best photography education I’ve invested in"

Charlotte Hueso

“The best photography education I’ve invested in. I’ve now got a clear plan of action thanks to Anna’s stellar guidance. Anna is warm, funny and approachable. She knows her stuff, teaches from experience and speaks from the heart.”

"This course has been a game-changer"

Steven Rooney

“This course has been a bit of a game-changer for me. Having come from weddings where everything is sold up-front, I was really struggling to get to grips with a different way of sales and maximising income and profit. It didn’t disappoint. It's made me think differently about this side of my business and changed the way that I worked in terms of booking sessions and after-sales. It’s had a huge impact on the way I feel about my work as well as giving me a platform from which to make more money through family photography.”

What's included

  • Online sales system

    A step by step system to enable you to profitably and comfortably sell your family photography online, without the need for in-person sales (IPS), adapting all the best parts of IPS to effective and easy online equivalents

  • Products, packages & pricing

    How to profitably price your photography so you can increase your income, including choosing the right products, implementing effective pricing strategy and psychology and knowing how to structure and build your packages

  • Marketing

    A wide range of the most effective marketing strategies that enable you to grow your audience and bring in consistent income from family photography

Course curriculum

    1. IMPORTANT INFORMATION

    2. Private student Facebook group

    3. Workbooks

    1. 01 - Introduction (05:27)

    1. 02 - Why I don't do in-person sales (11:54)

    2. 03 - So what sells the photos? (06:53)

    3. 04 - IPS: the good bits (17:29)

    4. 05 - Pulling it all together: my system (11:44)

    1. 06 - Products (15:43)

    2. 07 - Don't shoot and burn (09:04)

    3. 08 - The solution: split it up (04:43)

    4. 09 - Session fee (17:18)

    5. 10 - Packages (36:03)

    6. 11 - Example packages: mine over the years (09:36)

    7. 12 - Tech (05:31)

    1. 13 - Audience growth (01:48)

    2. 14 - Marketing: the big hitters (30:21)

    1. More family photography trainings

About this course

  • 18 lessons
  • 3 hours of video content

The Family Photography Fix bundle

This course is #3/3 within this discounted bundle, which also includes the other two essential elements of running a successful family photography service

Mentoring programmes

All Family Photography Fix trainings (Cheese-Free Zone, Keep It Together and Soulful Sales) are included for free inside all of my three mentoring programmes, The Shutterhood, The Greenhouse and The Accelerator. These programmes all include an extensive range of additional trainings to help you grow your business, as well as direct help from me to implement everything.