Course curriculum

    1. Important information about The Roadmap

    1. MOT: Introduction to Stage 1

    2. Unit 1: Essential kit

    3. Unit 2: Understanding brand

    4. Unit 3: Review your brand

    5. Unit 4: Past client survey

    6. Unit 5: Reflection

    1. DIG DEEP - Introduction to Stage 2

    2. Unit 1: Vision

    3. Unit 2: Strengths + passions

    4. Unit 3: Ask a friend

    5. Unit 4: Your 'why'

    6. Unit 5: Core values

    1. UNDERSTAND YOUR IDEAL CLIENT - Introduction to Stage 3

    2. Unit 1: Survey favourite clients

    3. Unit 2: Psychographics

    4. Unit 3: Struggles + dreams

    5. Unit 4: Ideal client avatar

    6. Unit 5: Your niche

    1. YOUR BRAND - Introduction to Stage 4

    2. Unit 1: SWOT analysis

    3. Unit 2: Your USPs

    4. Unit 3: Mission statement

    5. Unit 4: Guiding messages

    6. Unit 5: Brand summary

    1. SERVICES, PRODUCTS + PRICING - Introduction to Stage 5

    2. Unit 1: Signature offer

    3. Unit 2: Features vs benefits

    4. Unit 3: Pricing

    5. Unit 4: Client workflow

    6. Unit 5: Visual branding

About this course

  • £795.00
  • 37 lessons
  • 6.5 hours of video content