This is for you if:

  • You find it really hard to promote yourself and 'put yourself out there'

  • There are so many different types of marketing, and it can feel confusing, overwhelming and intimidating knowing which ones you should be doing

  • You often find yourself thinking, "But I don't know what to say!"

  • You'd like a simple, repeatable marketing system that becomes a comfortable part of the daily fabric of your business

  • You'd like someone to lead you by the hand and walk you step by step through exactly how to set everything up

  • You find a lot of marketing makes you cringe, and it's really important to you not to feel too 'salesy' or pushy and to find strategies that feel good to you personally

  • You lack confidence in your own marketing 'voice'

  • You know you need to connect with your ideal client but you're not sure how to do this

  • You feel that you're a creative, not a 'businessperson' or 'salesperson' and find it hard to get your head into that zone

Testimonials

"Exactly what I needed for my business"

Laura Shaw

“I feel like everything is making more sense! I was very reactive to my business and unable to guide it in the right direction. There’s a lot of advice out there for marketing but many felt quite disingenuous and rarely could you see proof of a thriving business. Anna is the polar opposite, she has a very successful business and is incredibly down to earth and relatable. The layout is very easy to use, the videos are very helpful for us visual learners and the tasks are short, sharp and thought-provoking. I’ve been able to implement simple strategies to improve my client interactions that have seen my enquiries escalate. I’m already busy with new shoots. Finally I’m starting to attract my ideal client and shooting the type of work I truly enjoy. Do not hesitate to sign up. This is exactly what I needed for my business and I’m so thrilled I did it. I’ve already made the course fee back through new work and I’m only getting started.”

"Money very well spent"

Jordanna Marston

“I signed up to sort out my marketing for this year and going forward. It’s been so thought provoking and exploratory. I’ve now created so many templates for good working practices to streamline what I do. It has also helped me plan content and marketing strategies for the year ahead on well designed, easy to work through activities and pin-up-able worksheets. Anna is such a good educator – very generous with her time and support, approachable and fun. The beauty of the content is that it doesn’t expire and the activities won’t date… So, in my mind, it’s money very well spent. There is loads of content and I think anyone at any stage of their business would get a lot out of it.”

What's included

  • Nail the basics

    All the essential, non-negotiable elements of your marketing ecosystem, including getting to grips with your ideal client, creating your own personalised marketing bank and constructing an evergreen marketing system that's embedded in the daily fabric of your business

  • Supercharge your marketing

    Additional, optional strategies you can use on an ad hoc basis whenever you want to go 'over and above' and supercharge your marketing and business growth

  • Social media resources

    Heaps of resources to take the headaches out of social media, ensuring that you're never left wondering what to post

Course curriculum

    1. IMPORTANT INFORMATION

    2. Private student Facebook group

    3. Workbooks

    4. Additional marketing resources

    1. Your client funnel

    2. Emotional Marketing: connect more deeply with your ideal client

    3. Dynamite Testimonials

    4. Make Yourself Magnetic: your own personalised marketing bank

    5. Cornerstone Content

    6. Set Up Your Mailing List

    7. Your Email Welcome Sequence

    8. Evergreen Marketing System

    9. Hand-Raiser Marketing

    1. Marketing tactics to suit your experience, capacity and budget

    2. Collaborations

    3. Seasonal opportunities

    4. Create a Marketing Campaign

    5. Create your lead magnet

    1. What to post on social media

    2. 14 days of social media content ideas

    3. 30 Day Social Media Content Planner

    4. The Social Media Content Generator

About this course

  • 22 lessons
  • 11 hours of video content

The Shutterhood

A year's access to this course is included for free in The Shutterhood, my 12 month program to get your photography business growing and thriving. In there, you'll also have access to weekly coaching calls with me, image critiques, a supportive community and much more - check it out!

NOTE: Access to all Library trainings is a perk of joining The Shutterhood. The cost of any previously purchased Library courses such as this cannot be redeemed against the cost of joining The Shutterhood. The Shutterhood contains an ever-increasing number of trainings and a huge amount of additional exclusive courses, resources and support (some outlined above) that far exceed the combined value of all Library trainings.
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