This is for you if:

  • You're unsure what makes you special or unique, and don't know how to stand out in a sea of photographers

  • You often compare yourself unfavourably to other photographers and worry clients would always choose them over you

  • You can lack confidence in your own worth and feel that when it comes to booking clients you always have to compete on price

  • You often feel stuck between trying to emulate what other photographers are doing and desperately trying to be original

  • You feel confused about your 'ideal client' and how you can attract them

  • You feel uncomfortable marketing and selling yourself and don't really know what to say

  • You'd love to find your 'voice' and feel confident and charismatic speaking about your photography and the value of what you do

Testimonials

"This resonated deeply"

Rahul

"A perfect blend of inspiration, practical tips, and insightful anecdotes that resonated deeply"

"One of the most amazing talks"

Ami

"This is genuinely one of the most amazing talks on creating a brand or a legacy that I have ever seen"

What's included

  • Brand

    Clear steps and a series of questions and prompts that will enable you to identify your own individual magic and build a brand that's based on your own unique personality, strengths, passions and values.

  • Legacy

    Searching and thought-provoking exercises that will enable you to incorporate your own unique stories and purpose into your brand so that you're not just creating a business brand but also a meaningful legacy to be proud of.

  • Application

    How to incorporate your brand and legacy into your business at a practical level, throughout all points of contact with your clients, so that the experience of encountering and working with you is valuable, compelling and memorable from start to finish.

Course curriculum

    1. IMPORTANT INFORMATION

    2. Private student Facebook group

    3. Workbooks

    1. 01 - The problem & solution (07:52)

    2. 02 - What is a strong brand? (09:57)

    3. 03 - 7 steps to answer 'Why me?' (00:33)

    1. 04 - Step 1: Personality (04:25)

    2. 05 - Step 2: Strengths (02:11)

    3. 06 - Step 3: Passions (01:43)

    4. 07 - Step 4: Values (01:02)

    5. 08 - Pulling it all together (02:25)

    1. 09 - Progress review: the 7 steps (01:44)

    2. 10 - Weird science (04:40)

    1. 11 - Step 5: Stories (04:51)

    2. 12 - Step 6: Purpose (12:01)

    1. 13 - Step 7: Gestures (04:49)

    2. 14 - Conclusion (02:12)

About this course

  • 17 lessons

The Shutterhood

A year's access to this course is included for free in The Shutterhood, my 12 month program to get your photography business growing and thriving. In there, you'll also have access to weekly coaching calls with me, image critiques, a supportive community and much more - check it out!

NOTE: Access to all Library trainings is a perk of joining The Shutterhood. The cost of any previously purchased Library courses such as this cannot be redeemed against the cost of joining The Shutterhood. The Shutterhood contains an ever-increasing number of trainings and a huge amount of additional exclusive courses, resources and support (some outlined above) that far exceed the combined value of all Library trainings.
FIND OUT MORE!